With Ireland celebrating the centenary of the 1916 Easter Rising, Jameson has plans to make this year’s St. Patrick’s Day truly special. They will be launching their #BeOriginal campaign and to mark the launch they will be unveiling a limited edition bottle of Jameson with the artwork done by renowned Dublin street artist James Earley.
The stunning bottle design was inspired by the bridges that cross the River Liffey which James feels are the backbone of Dublin. Where one may see nicely constructed bridges, James sees how they represent the soul of modern Dublin. They link together all that is great about Dublin, from its people to its ideas to its stories and creative spirit.
When designing the bottle, James wanted to incorporate iconic aspects like the hippocampi that adorn the Grattan Bridge and the lanterns from the Ha’penny Bridge. He also added details like the Neptune and Anna Livia portraits from O’Connell Bridge, as well as the harp from the Samuel Beckett Bridge, as he felt they demonstrated people’s passion for the capital.
James Earley’s family has had a long tradition with craft, creating stained glass from 1864 to 1975. This long rich heritage of craftsmanship mirrors that of Jameson who are also known for collaborating with exciting Irish artists.
The Jameson Be Original campaign will feature a headline performance by Kodaline at The Academy on March 16th. While there will be an interactive market at the Old Jameson Distillery on March 17th that will have tasty food, craft demonstrations and of course authentic Irish music.
Daniel Lundberg, Global Brand Director for Jameson, thinks these bottles represent what it means to be Irish. This St. Patrick’s Day pour a tumbler of this limited edition Jameson and raise a toast to Dublin, our city. A capital with a welcoming atmosphere and a unique character like no other!
For a full schedule of Be Original events click here