Would you drink vodka made from stale bread and cakes? Misadventure Vodka and Company, a small U.S. based alcohol distillery use discarded baked goods to make their vodka. The San Diego based craft distillery with a conscience wants to provide a solution to the food waste problem.
During an interview with Fox News, the distillery’s CEO and Co. Founder Sam Chereskin stated that he believes ‘Recycling never tasted so good’. Chereskin has expressed his anguish over the fact that 40% of all food in North America is discarded. He later explains the procedure through which the baked goods are turned into vodka; The manufacturing begins by placing the leftover baked goods into a machine. This machine then turns them into a porridge-like substance. The mixture is then placed in a distiller where it undergoes a process through which the alcohol is extracted.
Chereskin explains that the goods are normally sent to the San Diego food bank, however, in an attempt to provide healthier food to those in need, the food bank is now rejecting certain confectionary. Since vodka can be made from anything containing starch and sugar, the pair behind Misadventure Vodka & Co. saw an opportunity. Co. Founder Whit Rigali believes that their vodka is smoother than most. It remains to be seen if other international distilleries will follow suit… but it is refreshing to see more forward-thinking food orientated organisations promoting sustainability.
Who would have thought that enjoying a drink could contribute to environmentalism?